The Potential Business Benefits of Telematic Systems and Services: Case Studies in Regions and Rural Areas: Developing an Information Infrastructure in Rural Areas. Part 2: Telematics Demonstrations and Marketing
Telematic systems and services were demonstrated at nineteen different locations in Norfolk. These events were advertised using a variety of media (i.e. press releases, inserts in newspapers, local radio, networks (electronic and human, etc), and attracted about fifteen hundred participants (0.2 percent of the population of Norfolk). It is likely that about 10 percent of the county’s population were aware of the events through this advertising. The events were held in three phases, and were targeted at different constituencies:
1) Demonstration of telematic systems and services in rural communal facilities – to identify if demand for communal facilities exist;
2) Demonstration of telematic systems and services at events seeking to provide information regarding employment and training opportunities to determine if demand for electronic services exist;
3) Demonstration of telematic systems and services in rural communal facilities – to identify if demand for access to electronic services exists, and if new services should be developed – particularly a county wide information learning network;
The results of the demonstrations indicate that in Norfolk there is a high level of demand for electronic services; and that many consumers have access to electronic systems they need to access services. Additionally it was identified that there is an apparent lack of awareness of the cost of obtaining ‘peripheral’ technologies that provide access to electronic information services.
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